Slow Sites Don't Win Commissions.
Fast Ones Do.
-
Core Web Vitals are a direct Google ranking factor — failing them costs you positions.
-
Image-rich portfolio sites have the worst speed scores in any professional sector.
-
We fix load time at the source — not just the score — for real ranking lift.
Start Your Site Speed Optimisation Campaign
Speak with a specialist first — no commitment.
By clicking, you agree to our Privacy Policy
Trusted by Architecture Firms
Across the Nation
AdsWom is a leading SEO agency delivering measurable results for high-end architecture firms.
Google Reviews
1,500+ Happy Clients
Trustpilot
900+ Verified Reviews
Every Second Your Portfolio Takes to Load Is a Commission Going to Someone Elser
Architecture and interior design websites carry more visual weight than almost any other professional service site on the internet. High-resolution project photography, gallery sliders, custom animations — they are what make the work compelling to a prospect. They are also why design firm sites routinely fail Google's Core Web Vitals thresholds and rank below technically inferior competitors. The problem isn't the photography. It's the engineering underneath it.
With Adswom's Site Speed & Core Web Vitals service, your firm will:
-
Resolve the LCP, CLS, and FID failures that suppress your rankings across every key portfolio and service page
-
Deliver a faster, frictionless experience to the mobile prospects most likely to commission high-value residential work
-
Eliminate the performance penalties applied by Google to slow-loading sites — so your content finally ranks where it deserves to
Intent Mapping
#1 Rank
Lead ROI
Market Dominance
Exponential
Visibility Growth
The 7 Services Inside Every
Site Speed & Core Web Vitals Engagement
LCP Optimisation (Largest Contentful Paint)
LCP measures how quickly the largest visible element on a page loads — typically a hero image or project photograph on architecture sites. We identify and resolve the specific causes: unoptimised images, render-blocking resources, and slow server responses — without compromising visual quality.
- LCP diagnostic per page template
- Image delivery and deferral implementation
CLS Reduction (Cumulative Layout Shift)
CLS measures visual instability — how much elements move during page load. On design firm sites, this is often caused by images loading without reserved dimensions, custom fonts rendering late, or dynamic content injecting itself into the layout. Poor CLS destroys the premium feel a design studio needs to project.
- Layout shift source identification
- Reserved dimension and font loading fixes
FID / INP Improvement (Interaction Responsiveness)
FID (now INP in newer CWV metrics) measures how quickly your site responds to the first user interaction — a click, a scroll, a form field. Slow response times on inquiry forms are a direct lead-loss mechanism. We trace and resolve JavaScript blocking that causes delayed interaction response.
- JavaScript execution audit
- Interaction responsiveness fix brief
Image Optimisation & Next-Gen Formats
Architecture sites are image-defined. We convert portfolio images to next-gen formats (WebP, AVIF), implement responsive image sizing, configure lazy loading for below-the-fold content, and establish a CDN delivery structure — reducing image payload without visible quality loss.
- Full image stack audit and conversion brief
- CDN and lazy load implementation guide
Server Response Time & Hosting Assessment
A fast front end built on a slow server is a ceiling on performance. We assess TTFB (Time to First Byte), hosting infrastructure, and caching configuration — and identify whether the performance bottleneck lives at the server level, requiring a hosting upgrade or caching layer.
- TTFB and server performance report
- Hosting and caching upgrade brief
AI Performance & Intelligent Optimisation
Modern websites can leverage AI to continuously improve performance, user experience, and conversion. We identify opportunities to integrate AI-powered optimisation—from intelligent image delivery and predictive caching to automated performance monitoring and content recommendations—helping your site stay fast while delivering a smarter visitor experience.
- AI readiness and optimisation assessment
- AI implementation roadmap for performance and user experience
Core Web Vitals Monitoring & Reporting
Performance is not a one-time fix. Platform updates, new content, and added scripts re-introduce issues over time. We establish continuous CWV monitoring with alerts when scores drop below threshold — so performance stays strong as the site evolves, not just at the point of initial optimisation.
- Real User Monitoring (RUM) setup via Search Console
- Monthly CWV performance report
Not Sure Which Pages Are Hurting Your Rankings?
We'll run a full Core Web Vitals diagnostic and build a prioritised fix roadmap specific to your firm's site architecture and CMS.
Book a Strategy Call
Deliverables
What You Receive
Full Core Web Vitals Diagnostic
A structured, prioritised report covering every LCP, CLS, and INP failure across your key page templates — mapped by impact level and fix complexity, with developer-ready implementation briefs for each issue.
Optimised Page Templates
Following the diagnostic, your highest-priority page templates — service pages, portfolio sections, location pages — are optimised for speed and validated against both lab scores and real user data in Search Console.
Monthly Performance Reports
Core Web Vitals scores and ranking movement — tracked monthly across your key pages and tied directly to the fixes implemented, so you can see what each change has delivered to your organic search visibility.
Quarterly Re-Optimisation
Platform updates, new content, and added scripts reintroduce performance issues over time. Every quarter, we run a fresh diagnostic cycle to maintain your performance edge and catch regressions before they suppress rankings.
Post-Service
Support
-
Ongoing Performance Consultation
After your retainer period, we remain available for performance advisory — including pre-launch reviews of new pages and templates, developer briefings, and platform migration performance assessments.
-
Quarterly Deep-Dive Review
Every quarter, we assess whether your Core Web Vitals performance is keeping pace with your site's growth — new portfolio pages and content additions introduce potential issues that require active monitoring.
-
Continuous Monitoring
Our monitoring tools flag Core Web Vitals regressions, new speed failures, and Search Console field data drops in real time — so no performance issue builds unchecked between optimisation cycles.
Everything You Want to Know Before Reaching Out
What you experience as a user on your own broadband connection is not what Google measures. Core Web Vitals are calculated from real user data across all connection speeds and device types — including 4G mobile users loading high-resolution portfolio images for the first time without a cached version. Architecture sites routinely score 20–40 out of 100 on Google's PageSpeed Insights while feeling perfectly fast to the studio team. Pull your Search Console Core Web Vitals report to see the real picture
Yes. The visual quality of an image and the technical efficiency of how it's delivered are separate problems. We convert images to next-gen formats (WebP, AVIF) that match or exceed the visual output of JPEG at 30–50% of the file size. We also implement responsive image sizing — serving smaller files to mobile screens, larger files to desktop — and lazy load below-the-fold images so the page renders before the full gallery loads. The photographer's files stay unchanged. What we change is how they're packaged and delivered.
Yes, though the approach varies. Each platform has specific CWV constraints and specific levers. Webflow offers strong control over image delivery and can achieve excellent CWV scores with the right configuration. WordPress is the most flexible but also most prone to plugin-related performance issues. Squarespace has the fewest available fixes but still responds meaningfully to image optimisation and third-party script management. We'll assess your platform during Stage 01 Discovery and tell you exactly what improvement is achievable before you commit to a retainer.
Google's Core Web Vitals field data updates on a rolling 28-day window. After fixes are implemented, score improvements begin appearing in Search Console within 4 weeks. Meaningful ranking movement on target queries typically follows 6–10 weeks after fixes are live — depending on how competitive the query and how significant the performance improvement. We establish specific benchmarks during Stage 01 so expectations are calibrated to your site's actual starting point.
All retainers require a minimum 3-month commitment — which is the minimum time needed for performance fixes to register in Google's field data and produce measurable ranking movement. Beyond that, you're not locked in. We rely on results to retain clients, not contract terms.
Access to Google Search Console and GA4, your CMS login or developer contact for implementation, and a list of your priority pages and target search terms. The diagnostic takes 10–14 working days post-Stage 01 Discovery. You review the findings, we align on the fix priority, and implementation begins from there.
Ready to Turn Search Visibility Into Project Opportunities?
In a strategy call, we audit your schema coverage, show which rich results are available for your site, and map the fastest path to measurable CTR and enquiry gains.